For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold-(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
- ISBN10 0023845910
- ISBN13 9780023845918
- Publish Date 1 January 1993 (first published 1 January 1990)
- Publish Status Out of Print
- Out of Print 8 November 2009
- Publish Country US
- Publisher Prentice Hall (a Pearson Education company)
- Imprint Macmillan USA
- Edition 3rd Revised edition
- Format Hardcover
- Pages 830
- Language English