This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market-led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available.
- ISBN10 6610601909
- ISBN13 9786610601905
- Publish Date 1 January 2006 (first published 22 November 2002)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education UK
- Format eBook
- Pages 457
- Language English