Unthinkable: The Culture and Politics of Getting Innovation Wrong

by Tom Hopkins

Richard Poole (Foreword) and Paul Dawson (Editor)

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Book cover for Unthinkable

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Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.
  • ISBN10 1630474851
  • ISBN13 9781630474850
  • Publish Date 4 August 2015
  • Publish Status Active
  • Imprint Morgan James Publishing
  • Format eBook
  • Pages 178
  • Language English