Key Account Management in a Week (Iaw)

by Grant Stewart

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Book cover for Key Account Management in a Week

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Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
  • ISBN10 0340857943
  • ISBN13 9780340857946
  • Publish Date 28 March 2003
  • Publish Status Out of Print
  • Out of Print 20 April 2005
  • Publish Country GB
  • Publisher John Murray Press
  • Imprint John Murray Learning
  • Format Paperback
  • Pages 96
  • Language English