Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
- ISBN10 0340857943
- ISBN13 9780340857946
- Publish Date 28 March 2003
- Publish Status Out of Print
- Out of Print 20 April 2005
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback
- Pages 96
- Language English