Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.
Accompanied by Connect®, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
- ISBN13 9781260087710
- Publish Date 13 March 2019 (first published 16 February 2007)
- Publish Status Out of Print
- Out of Print 12 October 2023
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 7th edition
- Format Hardcover
- Pages 662
- Language English