Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.
- ISBN10 1299283055
- ISBN13 9781299283053
- Publish Date 1 January 2013 (first published 11 December 1996)
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Edition 2nd Revised ed.
- Format eBook
- Language English