Marketing

by Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, and Vincent-Wayne Mitchell

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Book cover for Marketing

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Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.
  • ISBN10 1299283055
  • ISBN13 9781299283053
  • Publish Date 1 January 2013 (first published 11 December 1996)
  • Publish Status Active
  • Out of Print 29 April 2015
  • Publish Country US
  • Imprint Pearson
  • Edition 2nd Revised ed.
  • Format eBook
  • Language English