This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.
- ISBN10 1283541467
- ISBN13 9781283541466
- Publish Date 1 January 2012 (first published 30 November 1992)
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Edition 9th Revised ed.
- Format eBook
- Language English