A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.
- ISBN10 0256188343
- ISBN13 9780256188349
- Publish Date 1 July 1995
- Publish Status Out of Stock
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 6th ed.
- Format Paperback
- Pages 192
- Language English