Jean-Claude Larreche | Bookhype

Oct 31, 2023

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Value Capture Selling

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Cover of The Momentum Effect

The Momentum Effect (Financial Times)

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Cover of Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

Mar 30, 2001

Cover of Measuring the Competitive Fitness of Global Firms 2002

Measuring the Competitive Fitness of Global Firms 2002 (MB Executive)

Feb 1, 2001

Cover of Markstrat3 - Simulacion Estrategica de Mercadotecnia

Markstrat3 - Simulacion Estrategica de Mercadotecnia

Jul 15, 1998

Cover of Markops

Dec 5, 1997

Cover of The Competitive Fitness of Global Firms 1999

The Competitive Fitness of Global Firms 1999

May 6, 1997

Cover of Markstrat3

Nov 1, 1991

Cover of Marketing Strategy

Marketing Strategy (McGraw-Hill International Editions)

Jan 31, 1990

Cover of Markstrat 2

Apr 1, 1982

Cover of Readings in Marketing Strategy

Readings in Marketing Strategy

Dec 1, 1977

Cover of Markstrat