Series:

McGraw-Hill International Editions

1 total work

Cover of Marketing Strategy
Focusing on product-market entry-level strategy, this text discusses specific strategies appropriate for competitive situtations and the organizational and managerial issues involved in implementing those strategies. It offers international coverage of issues and marketing strategies concerning various countries. In addition, this book uses real-world examples to illustrate concepts and procedures and to demonstrate their practical significance. Simulation software (GAMAR), contained in the instructor's manual, is designed to take students through an array of marketing strategy decisions.