CHRIS POWELL grew up in an alcoholic household, where he experienced the trials and traumas of addiction firsthand. As an adult, he spent his career at the crossroads of healthcare and innovation. He has served as vice president and general manager of GE Healthcare, overseeing the company's efforts in Canada and Central and South America. Chris then served as CEO of Precyse, a health information management and services company that covered medical coding, healthcare education, and a service-enabled technology platform to improve coding and workflow. Becoming CEO at Aspenti Health, Chris recognized the criticality of the work in the field and rallied investors to support a new vision: the application of a population health strategy to the treatment of substance use disorders (SUD). Leveraging a preexisting randomization platform used to support specimen collections and testing, Chris's team created a novel digital service replete with a diagnostic module that supports test ordering and resulting, ICD-10 coding, community event engagement, and protocol management. He also promoted digital educational content development distributed across partner networks and a new population-health analytics program. This vision propelled the company to a new level and provided a powerful and effective service to providers in the region.