Gary Louis Lilien

12 books

Dec 13, 2018
Cover of Advisor 2 A Study of Industrial Marketing Budgeting, Vol. 1: Background, Data and Norm Models (Classic Reprint)

Advisor 2 A Study of Industrial Marketing Budgeting, Vol. 1: Background, Data and Norm Models (Classic Reprint)

Oct 28, 2018
Cover of The Advisor Project, a Study of Industrial Marketing Budgeting

The Advisor Project, a Study of Industrial Marketing Budgeting

Oct 28, 2018
Cover of The Advisor Project, a Study of Industrial Marketing Budgeting: Non-Technical Overview (Large Text Classic Reprint)

The Advisor Project, a Study of Industrial Marketing Budgeting: Non-Technical Overview (Large Text Classic Reprint)

Mar 13, 2014
Cover of Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition - Primary Source Edition

Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition - Primary Source Edition

Mar 13, 2014
Cover of Emerging Approaches to Retail Outlet Management - Primary Source Edition

Emerging Approaches to Retail Outlet Management - Primary Source Edition

Sep 8, 2011
Cover of An Operational Structure for Assessing Industrial Response to Marketing Strategy

An Operational Structure for Assessing Industrial Response to Marketing Strategy

Sep 5, 2011
Cover of The Diffusion of Photovoltaics

The Diffusion of Photovoltaics

Sep 3, 2011
Cover of A New Approach to Industrial Market Segmentation

A New Approach to Industrial Market Segmentation

Sep 2, 2011
Cover of Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

Aug 27, 2011
Cover of Industrial Adoption of Solar Air Conditioning

Industrial Adoption of Solar Air Conditioning

Aug 27, 2011
Cover of Industrial Advertising Effects and Budgeting Practices

Industrial Advertising Effects and Budgeting Practices

Aug 26, 2011
Cover of Emerging Approaches to Retail Outlet Management

Emerging Approaches to Retail Outlet Management