Industrial Advertising Effects and Budgeting Practices: A Review

by Gary Louis Lilien

Sloan School of Management (Creator)

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  • ISBN10 1178588343
  • ISBN13 9781178588347
  • Publish Date 27 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 74
  • Language English