An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview

by Jean-Marie Choffray and Gary Louis Lilien

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  • ISBN10 1294458213
  • ISBN13 9781294458210
  • Publish Date 5 January 2014 (first published 8 September 2011)
  • Publish Status Unknown
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 82
  • Language English