Alvin J Silk | Bookhype

Sep 2, 2021

Cover of Aggregate Advertising Expenditure in the U.S. Economy

Aggregate Advertising Expenditure in the U.S. Economy (Foundations and Trends (R) in Marketing)

Jan 14, 2019

Cover of Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)

Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)

Nov 27, 2018

Cover of Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)

May 5, 2018

Cover of A Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint)

A Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint)

Apr 28, 2018

Cover of Measuring Influence in Organizational Purchase Decisions (Classic Reprint)

Measuring Influence in Organizational Purchase Decisions (Classic Reprint)

Apr 24, 2018

Cover of Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Classic Reprint)

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Classic Reprint)

Feb 15, 2015

Cover of Recall, Recognition, and the Measurement of Memory for Print Advertisements - Scholar's Choice Edition

Recall, Recognition, and the Measurement of Memory for Print Advertisements - Scholar's Choice Edition

Feb 28, 2014

Cover of Recall, Recognition, and the Measurement of Memory for Print Advertisements - Primary Source Edition

Recall, Recognition, and the Measurement of Memory for Print Advertisements - Primary Source Edition

Jan 5, 2014

Cover of Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research - Primary Source Edition

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research - Primary Source Edition

Dec 10, 2013

Cover of Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure - Primary Source Edition

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure - Primary Source Edition

Oct 18, 2013

Cover of Test-Retest Correlations and the Reliability of Copy Testing - Primary Source Edition

Test-Retest Correlations and the Reliability of Copy Testing - Primary Source Edition

Oct 18, 2013

Cover of Structure of Repeat Buying for New Packaged Goods - Primary Source Edition

Structure of Repeat Buying for New Packaged Goods - Primary Source Edition

Dec 10, 2012

Cover of Conflict Policy and Advertising Agency-Client Relations

Conflict Policy and Advertising Agency-Client Relations (Foundations and Trends (R) in Marketing)

Sep 15, 2011

Cover of The Use of Preference and Perception Measures in New Product Development

The Use of Preference and Perception Measures in New Product Development

Sep 14, 2011

Cover of Recall, Recognition, and the Measurement of Memory for Print Advertisements

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Sep 14, 2011

Cover of Response Set and the Measurement of Self-Designated Opinion Leadership

Response Set and the Measurement of Self-Designated Opinion Leadership

Sep 12, 2011

Cover of Test-Retest Correlations and the Reliability of Copy Testing

Test-Retest Correlations and the Reliability of Copy Testing

Sep 9, 2011

Cover of Small Group Theory and Marketing Research

Small Group Theory and Marketing Research

Sep 8, 2011

Cover of On the Reliability and Predictive Validity of Purchase Intention Measures

On the Reliability and Predictive Validity of Purchase Intention Measures

Sep 6, 2011

Cover of A Multiple-Product Sales Force Allocation Model

A Multiple-Product Sales Force Allocation Model

Sep 5, 2011

Cover of Structure of Repeat Buying for New Packaged Goods

Structure of Repeat Buying for New Packaged Goods

Sep 4, 2011

Cover of Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Sep 3, 2011

Cover of Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Aug 31, 2011

Cover of Measuring Influence in Organizational Purchase Decisions

Measuring Influence in Organizational Purchase Decisions