Recall, Recognition, and the Measurement of Memory for Print Advertisements - Scholar's Choice Edition

by Richard P Bagozzi and Alvin J Silk

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  • ISBN10 129703208X
  • ISBN13 9781297032080
  • Publish Date 15 February 2015
  • Publish Status Unknown
  • Imprint Scholar's Choice
  • Format Paperback (US Trade)
  • Pages 74
  • Language English