Alvin J Silk | Bookhype

Aug 27, 2011

Cover of The Influence of Advertising's Affective Qualities on Consumer Response

The Influence of Advertising's Affective Qualities on Consumer Response

Aug 25, 2011

Cover of Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

Aug 16, 2011

Cover of Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

Oct 1, 2006

Cover of What Is Marketing?

What Is Marketing?

Jan 1, 1978

Cover of Behavioural and Management Science in Marketing

Behavioural and Management Science in Marketing