Professor Iain MacRury is Head of Research and Knowledge Exchange in The Media School at Bournemouth University. He has taught on the MA Psychoanalytic Studies at the Tavistock and Portman NHS Trust, and is co-editor of 'Fictitious Capital: London after the Recession', and 'Olympic Cities: 2012 and the Remaking of London'. He is also author of 'Advertising (Routledge Introductions to Media and Communications)' and co-author of 'The Dynamics of Adverting'). He has published in 'Psychoanalysis, Culture and Society' and in 'Psychodynamic Practice'.