The Dynamics of Advertising

by Jackie Botterill, Iain MacRury, and Barry Richards

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Book cover for The Dynamics of Advertising

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
  • ISBN13 9781134434862
  • Publish Date 19 December 2013 (first published 17 November 2000)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 300
  • Language English