Routledge Introductions to Media and Communications
2 total works
Advertising. Routledge Introductions to Media and Communications Series.
by Iain MacRury
Published 1 January 2008
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a