Adrian Payne

8 books • 5 series

Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.
Mar 25, 2013
Cover of Strategic Customer Management

Strategic Customer Management

Jul 20, 2011
Cover of Marketing Plans for Services

Marketing Plans for Services

Oct 31, 2005
Cover of Handbook of Crm

Handbook of Crm

Sep 13, 2005
Cover of Marketing Plans for Service Businesses

Marketing Plans for Service Businesses

Dec 13, 2000
Cover of Creating a Company for Customers

Creating a Company for Customers (Financial Times)

Nov 30, 1995
Cover of Marketing Planning for Services

Marketing Planning for Services (Marketing S.)

Sep 4, 1995
Cover of Relationship Marketing for Competitive Advantage

Relationship Marketing for Competitive Advantage (Management readers)

Nov 25, 1991
Cover of Relationship Marketing

Relationship Marketing (CIM Professional Development) (Professional Development S.)