Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.
- ISBN10 0273642499
- ISBN13 9780273642497
- Publish Date 13 December 2000
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Imprint Pearson Education Limited
- Format Hardcover
- Pages 240
- Language English