Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business

by Ryan O'Sullivan

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Book cover for Building B2B Relationships

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With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.

Building B2B Relationships presents a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you to win more and win faster.

Providing a flexible methodology that can sit alongside whatever sales process you have in place, this book supports your end-to-end relationship management effort, whether it's helping you win more large complex deals, making new or important engagements a success or putting a framework in place to support the growth of your largest and most strategic accounts. By mapping, monitoring and measuring your relationships with all relevant stakeholders, you'll be able to better utilize each one. With real-world examples from major global organizations, learn how you can leverage your B2B relationships to maximize outcomes for all parties.
  • ISBN10 1398615447
  • ISBN13 9781398615441
  • Publish Date 3 December 2024
  • Publish Status Forthcoming
  • Publish Country GB
  • Imprint Kogan Page Ltd
  • Format Hardcover
  • Pages 256
  • Language English