The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You’ll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You’ll also discover what it means to employ “technology for humanity” and to combine marketing and finance into an integrated, cooperative unit.
- ISBN10 1394239246
- ISBN13 9781394239245
- Publish Date 8 October 2024 (first published 5 August 2024)
- Publish Status Forthcoming
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd ed.
- Format Hardcover
- Pages 288
- Language English