How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits
- ISBN10 1580626823
- ISBN13 9781580626828
- Publish Date 1 June 2002
- Publish Status Unknown
- Out of Print 23 October 2009
- Publish Country US
- Imprint Adams Media Corporation
- Format Paperback
- Pages 316
- Language English