Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More

by Dale Merrill, Scott Savage, Randy Illig, and Jennifer Colosimo

Scott Savage and Randy Illig

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Book cover for Strikingly Different Selling

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You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.

What separates a “winner” from the rest of the very best and makes them “strikingly different”? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner!

What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results.

Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills.

The 6 vital skills to stand out and sell more: 

  • Capture Attention with Verbal Billboards
  • Create Excitement with Movie Trailers
  • Build Confidence with Flashbacks and Flashforwards
  • Become Essential with “Why Us!” Differentiators
  • Get Curious and Find the Gaps
  • Navigate Traffic Lights and Close the Gaps

If you have found books such as SPIN SellingThe Challenger SaleTo Sell is HumanThe Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling

  • ISBN10 1642504866
  • ISBN13 9781642504866
  • Publish Date 18 February 2022 (first published 18 January 2022)
  • Publish Status Active
  • Publish Country US
  • Imprint Mango Media
  • Format Paperback (US Trade)
  • Pages 206
  • Language English