Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

by Seth Godin

Seth Godin (Narrator)

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Book cover for Permission Marketing

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Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to permission marketing -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.
  • ISBN10 0743519957
  • ISBN13 9780743519953
  • Publish Date 1 August 1999 (first published 14 July 1999)
  • Publish Status Active
  • Publisher Simon & Schuster
  • Imprint Simon & Schuster Audio
  • Edition Abridged edition
  • Format Audiobook
  • Duration 2 hours
  • Language English