Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to permission marketing -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.
- ISBN10 0743519957
- ISBN13 9780743519953
- Publish Date 1 August 1999 (first published 14 July 1999)
- Publish Status Active
- Publisher Simon & Schuster
- Imprint Simon & Schuster Audio
- Edition Abridged edition
- Format Audiobook
- Duration 2 hours
- Language English