New Positioning: The Latest on the World's Number 1 Business Strategy

by Jack Trout and Steve Rivkin

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  • ISBN10 0070652910
  • ISBN13 9780070652910
  • Publish Date 1 September 1995 (first published 1 January 1995)
  • Publish Status Out of Print
  • Out of Print 14 May 1997
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 173
  • Language English