Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that answers these questions and more...Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
- ISBN10 9351503909
- ISBN13 9789351503903
- Publish Date 21 July 2015 (first published 1 February 2014)
- Publish Status Active
- Publish Country IN
- Publisher SAGE Publications India Pvt Ltd
- Imprint SAGE India
- Format Paperback
- Pages 252
- Language English
