Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
- ISBN10 0230104746
- ISBN13 9780230104747
- Publish Date 2 February 2011 (first published 21 December 2010)
- Publish Status Active
- Out of Print 14 June 2014
- Publish Country GB
- Imprint Palgrave MacMillan
- Format Hardcover
- Pages 256
- Language English
