This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concept show to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer's perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer
- ISBN10 0471287784
- ISBN13 9780471287780
- Publish Date 14 May 1997
- Publish Status Out of Stock
- Out of Print 7 October 2008
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 208
- Language English