The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover con...
Cosmetics (Graphics & Design S.)
American Corporate Identity
Advertising Identification and Price Guide (Confident Collector)
by Dawn E Reno
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and t...
Seit 2001 produziert die checkpointmedia AG multimediale Gesamtkunstwerke fur Ausstellungen, Museen, Besucherzentren und Organisationen. Zum 10-jahrigen Jubilaum hat das Unternehmen fuhrende Experten eingeladen, zum Diskurs in den Bereichen Medien, Erlebniswelten und Kommunikation beizutragen. In ihren Aufsatzen illustriert von checkpointmedia sprechen sie uber ihre Arbeit: von Research, kunstlerischer Auseinandersetzung, Storytelling, Design, Architektur, neue Technologien bis zu Identitat, Kul...
Journal Your Life's Journey
by Blank Book Billionaire and Journal Your Life's Journey
Celebrates one hundred years of New York City's famed seasonal window displays, and describes the major stages in their development.
Great Retail Displays
The Fundamentals of Creative Advertising (Fundamentals)
by Ken Burtenshaw, Nik Mahon, and Caroline Barfoot
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professional...