Consumer Behaviour in a Week (Iaw)

by Sue Cave

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Book cover for Consumer Behaviour in a Week

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With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications.

Each day a different aspect of behaviour or marketing is covered.

Basic psychological processes of consumers and their implications

Consumers attitude to money

Purchasing behaviour

Different types of consumer

Product branding and retailing

Advertising

Negative effects of consumption
  • ISBN10 0340849711
  • ISBN13 9780340849712
  • Publish Date 27 September 2002 (first published 29 June 2001)
  • Publish Status Out of Print
  • Out of Print 5 February 2007
  • Publish Country GB
  • Publisher John Murray Press
  • Imprint John Murray Learning
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 96
  • Language English