With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered. Basic psychological processes of consumers and their implications Consumers attitude to money Purchasing behaviour Different types of consumer Product branding and retailing Advertising Negative effects of consumption
- ISBN10 0340849711
- ISBN13 9780340849712
- Publish Date 27 September 2002 (first published 29 June 2001)
- Publish Status Out of Print
- Out of Print 5 February 2007
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Edition 2nd Revised edition
- Format Paperback
- Pages 96
- Language English