Consumer Behaviour in a Week

by Sue Cave

Published 29 June 2001
With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications.

Each day a different aspect of behaviour or marketing is covered.

Basic psychological processes of consumers and their implications

Consumers attitude to money

Purchasing behaviour

Different types of consumer

Product branding and retailing

Advertising

Negative effects of consumption