A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
- ISBN10 1137003766
- ISBN13 9781137003768
- Publish Date 4 December 2012
- Publish Status Active
- Out of Print 10 November 2021
- Publish Country GB
- Publisher Macmillan Education UK
- Imprint Red Globe Press
- Format Paperback
- Pages 536
- Language English