Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs.
In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
- ISBN10 0133286673
- ISBN13 9780133286670
- Publish Date 6 November 1997
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 183
- Language English