Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.
- ISBN10 0130841293
- ISBN13 9780130841292
- Publish Date 8 March 2000 (first published 4 February 1987)
- Publish Status Out of Print
- Out of Print 16 June 2010
- Publish Country US
- Imprint Pearson
- Edition 7th edition
- Format Hardcover
- Pages 512
- Language English