Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
- ISBN10 1349499889
- ISBN13 9781349499885
- Publish Date 14 January 2014
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 2015 ed.
- Format Paperback
- Pages 238
- Language English