Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan
- ISBN10 1444159402
- ISBN13 9781444159400
- Publish Date 30 March 2012
- Publish Status Out of Print
- Out of Print 23 February 2017
- Publish Country GB
- Publisher John Murray Press
- Imprint Teach Yourself
- Format Paperback (B-Format (198x129 mm))
- Pages 128
- Language English