The Cluetrain Manifesto (Financial Times)

by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Craig Newmark, Jake McKee, J. P. Rangaswami, and Dan Gillmor

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Book cover for The Cluetrain Manifesto

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This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
  • ISBN10 0738204315
  • ISBN13 9780738204314
  • Publish Date 10 January 2001 (first published 6 January 2000)
  • Publish Status Out of Stock
  • Out of Print 22 May 2009
  • Publish Country US
  • Publisher INGRAM PUBLISHER SERVICES US
  • Imprint Perseus Books
  • Format Paperback
  • Pages 224
  • Language English