What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
- ISBN10 6610755523
- ISBN13 9786610755523
- Publish Date 19 January 2005
- Publish Status Active
- Out of Print 27 September 2011
- Publish Country US
- Imprint Wharton School Publishing
- Format eBook
- Pages 224
- Language English