Reach more customers than ever with TARGETED CONTENT
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
- ISBN10 0071819916
- ISBN13 9780071819916
- Publish Date 27 September 2013 (first published 1 January 2013)
- Publish Status Active
- Publish Country AU
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education / Australia
- Format eBook
- Pages 352
- Language English