This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
- ISBN10 0030639565
- ISBN13 9780030639562
- Publish Date January 1985 (first published June 1977)
- Publish Status Out of Print
- Out of Print 29 December 1993
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Thomson Learning
- Edition 2nd Revised edition
- Format Paperback
- Pages 416
- Language English