This text argues that the primary road to commercial success is the pursuit of the highest standards. It presents a reconception of professionalism that encompasses dedication to self-improvement, a personal commitment to excellence, and true service to clients. This text does this by first studying the individual professional, and daring them to discover what they truly love to do. It then looks at the "instability" of professional service firms today, and offers advice on how to invest in skill-building.
- ISBN10 0684866250
- ISBN13 9780684866253
- Publish Date 2 May 2000 (first published 27 May 1997)
- Publish Status Out of Print
- Out of Print 4 October 2004
- Publish Country GB
- Imprint Simon & Schuster Ltd
- Edition New edition
- Format Paperback
- Pages 224
- Language English