A follow-up to Grant McCracken's groundbreaking "Culture and Consumption", this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Grant McCracken is a visiting scholar at McGill University and author of several books, including "Culture and Consumption" (IUP, 1988), "Big Hair", and "Transformation".
- ISBN10 0253345669
- ISBN13 9780253345660
- Publish Date 1 May 2005 (first published 1 April 1988)
- Publish Status Out of Print
- Out of Print 11 July 2009
- Publish Country US
- Imprint Indiana University Press
- Format Hardcover
- Pages 232
- Language English