Customer Relationships: Sales 12.9 (Express Exec, #7)

by Roger Cartwright

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
  • ISBN13 9781841125053
  • Publish Date 31 October 2003 (first published 1 January 2003)
  • Publish Status Active
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Capstone Publishing Ltd