Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.
- ISBN10 1306524253
- ISBN13 9781306524254
- Publish Date 1 January 2014
- Publish Status Active
- Out of Print 18 March 2015
- Publish Country US
- Imprint Kogan Page
- Language English