Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.
Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade.
In Web Copy That Sells, you’ll gain tips for:
- crafting attention-grabbing, clickable, and actionable content;
- learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners;
- discover the latest psychological tactics that compel customers to buy;
- and learn how to write video scripts that sell.
Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
- ISBN10 0814432514
- ISBN13 9780814432518
- Publish Date 13 April 2018 (first published 29 October 2004)
- Publish Status Active
- Out of Print 4 June 2021
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Edition Third Edition
- Format Paperback
- Pages 304
- Language English