In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
- ISBN10 2940439753
- ISBN13 9782940439751
- Publish Date 25 October 2010 (first published 1 January 2010)
- Publish Status Active
- Publish Country US
- Imprint AVA Publishing
- Format eBook
- Pages 184
- Language English
- URL http://bloomsbury.com/