Since the 1980s, sales promotion has been recognized as the most powerful weapon available to sales and marketing people. Almost 60 per cent of the population actively participate in some form of sales promotion in any given month, making it the UK's biggest leisure activity after watching television. "Sales Promotion" spells out the tried and tested methods that companies use to stay ahead. It details the offers that win new customers and gives practical advice on how to be creative with price, how to use financial offers, where to find the offers that sound great but cost little, how to run joint promotions, when to use competitions, free draws, sponsorship and business gifts, how to motivate staff and dealers, how to avoid the legal minefield, and much more.
- ISBN10 6611228888
- ISBN13 9786611228880
- Publish Date 1 February 2008 (first published 30 August 1989)
- Publish Status Active
- Out of Print 14 September 2011
- Publish Country US
- Imprint Kogan Page
- Format eBook
- Pages 320
- Language English